Wednesday, July 20, 2011

Leverage: The Secret of Making Big Money


This is a guest post from ‘frugal‘ and first published at 1stMillionAt33. If you like what you see here, please consider subscribing to his RSS feed.

Have you wondered how some people get so incredibly rich? There’ss a saying: “You need money to make more money.” If you hear that from a poor person, it may sound like sour-grapes. But underlying it, there is probably a grain of truth, not well-understood by the person who says it, but a good observation nevertheless.

What happens usually is that you need money or an asset to borrow a lot more money, which you can use to make even more money. It’s a game of leverage. The money-making potential is always proportional to the total amount of money involved. Whether it’s borrowed or not, it doesn’t matter. So when a business owner is successful in his or her venture, he or she will be handsomely rewarded. But if he or she fails, the leverage works in reverse and may lead to substantial loss or even bankruptcy, depending on the company structure and amount of risk and leverage that is undertaken.

In fact, leverage comes in many forms, and in each case, you can see its multiplicative power.

1. Leverage of employee’s time: As long as each employee can bring in more money than his or her wage, then the money left or the net profit goes into the employer’s pocket. The employer or the business owner is leveraging an employee’s time to make money. Multiplying by more employees is multiplying the profits.

2. Leverage of the machinery: As an example, for an internet retail business, it leverages computer equipment to take purchase orders. Equipment has a fixed cost. As long as the equipment brings in more money before its utility is fully depreciated, then it’s good business. Multiplying by more equipment multiplies the profits.

3. Leverage of copies or copyright or franchise: This is leverage in the purest form of multiplication. More copies of songs or CDs, more copies of software, more copies of books or DVDs, will all result in more profits for the owner of copyright or franchise.

These are the reasons that in Robert Kiyosaki’s four quadrant of E/S/B/I, B (business owner) is a better money-making model than S (self-employed) because of the multiplicative power. S relies solely on the available time of oneself, it has to be multiplied by a very high per hour rate to reach a good income level. However, using leverage is not risk-free at all even when you control your own business.

The other forms of leverage are financial leverages:

1. Margin: Margin power in stock is usually 2X your cash. Margin in forex trading can go up to 400X.

2. Asset-backed loan: mortgage debt.

3. Other loans that are not backed by assets: Credit card debt falls into this category.

4. Marketable options: These are call & put contracts in the stock or futures markets.

5. Employer’s granted stock options: It’s essentially a long term call option on the given stock.

The only leverage that I recommend pursuing are mortgage debt and stock options. The other ones like #1 and #4 are better for professionals. And the interest rate on #3 is usually too high to be worthwhile carrying, unless it’s for very short timeframe. The advantage of carrying a mortgage is explained in my post: “Why is your home the best investment?” Stock options (#5) are very good if you are fortunate enough to have them. Under non-bubble conditions, the value of stocks tend to go up along with inflation, and one should be rewarded with certain gain.

http://www.fivecentnickel.com/2006/06/28/leverage-the-secret-of-making-big-money/

Tuesday, June 21, 2011

Make Millions Being a "Middleman."

By: John J Rogers

Here's one of the best work from home ideas. If you're serious about making money, anyone can do this and many
have.
This article is more of a concept than it is an exact "how to" article. That's because market's change quickly and
people have different passions. I can't tell you exactly what to do because a good idea now could be worthless in a
year (or less), but the concept will always be successful.
The concept is basically being the middle man for other businesses. If you can market, you can sell anything. Why not
sell for another company and let them do all the work? This is different from affiliate programs because they’re set at
10%, or whatever. You could make up to 150% with this concept.
I got this idea years ago (maybe 20 years ago) when I saw a guy on the show 60 minutes who felt there was a need in
the flower market for home delivery. He got local extension phone numbers relative to each major city and started
advertising in the yellow pages nationwide with big ads for his flower shop (and he doesn’t even own a flowershop).
His big professional ads made his company look like they were the foremost experts on flowers. He then got the
yellow pages for all of the major cities where he was advertising and put al of that cities local flower shops in a
database. Then he called all of the flower shops to get their prices and their delivery area. When people called to
place an order after seeing one of his yellow page ads, he quickly looked up which flower shops would deliver to them
and which offered the best price. He took the order and added 25% to it for his own profit. He then passed the order
off to the local flower shop where the customer lived.
This guy started this business by himself (as a one man operation), but the story on 60 minutes showed him with four
workers in a room in his house, taking orders fulltime. Some people reading this article may say, "Wow, that's a lot of
work." It is. Making multi-millions is VERY RARELY real easy work. At the time of the story the guy made over $20
million dollars profit in a few years. I don't know what happened to this guy's business when it was all said and done,
but even if he closed up shop the next year after I heard about him, he already banked $20 million in a few years,
enough to never have to work again if he chose not to.
How could this guy without a flower shop, never even seeing a flower, be one of the most profitable flower shop
businesses in the country? Answer: MARKETING! Anyone who looked in the yellow pages could have ordered from
the same store he did, and would have paid less money. But people don't waste their time calling the little free one line
listings at the end of every category. You know the ones, company name followed by phone number. Why should
anyone call them? Half of those companies aren't even in business anymore. People start with the big ads first then
work their way down. And this guy had a real BIG AD which stated basically that his company had everything you
could ever want in terms of floral arrangements, and fast delivery to anywhere in town. Once again this goes to show
you the power of marketing. He's taking someone's order and adding money to the bill, then calling the flower shop
down the street from the customer that just called. Genius!
I did this with a website design business early on in my internet career. I was pretty good at website design, but why
waste my time doing the work. So I marketed the website design services, secured the jobs for $2,000 each then got
another company to make the websites for $500 each. I made $1,500 for just taking an order! I made sure the
websites were GREAT by my standards, but I didn't do the actual graphic or coding work.
I also did the same thing with a printing business, years ago before the market got saturated. There was a real cheap
local printer I knew of who had great prices on flyers and business cards. Way cheaper than anyone online. So I
opened a printing shop. Flyers and business cards - Fast and cheap! The orders were small and light so they could be
shipped around the country. I made a couple grand a week from this business, but it ended about two years after it
started when 50 new print shops hit the net, and cut up the pie.
This is why you see such a variance in prices on the net. I was looking to order some louvered racks and about a
dozen companies were selling them online. The first companies that popped up on the internet sold them for $440
each, kind of high so I kept looking. Another ten companies had the racks for $250-$300, so I bought five for $250
each. A few months later when I needed to buy more, I found a company selling the exact same racks for $140 each!
Guess what. Many of the companies (if not all of them) who were selling the racks at a higher price just took my order,
added $100 to each rack, then called the last company I found and told them to deliver them to me. This happens
every day with probably over 100,000 businesses on the net. If you can market, answer the phone, and take an order
you can make money.
Another lesson is that the company selling the racks for $140 could have made a killing if their website was easy to
find on the net, instead of taking me months to find. Their poor marketing really hurt their business.
So What Should You Get Into?
You have to find a market or find products that aren't saturated yet. Something that when someone types it into a
search engine the prices that come up are comparable to what you can sell this item for. Also look for high ticket niche
items that you can add $50-$100 on and it wouldn't look too obvious because hardly anyone else sells the item.
Some businesses took me months of research to develop the concept, and then the business I developed from the
concept made me $200,000. This is how making money works.
Even if I posted a simple million dollar idea on this website, that didn’t cost too much to start, it would no longer be a
million dollar idea after 1,000 people tried it the same week. Million dollar ideas are just that, because of their lack of
competition. Once the whole world is doing it, not only is it no longer a million dollar idea, the idea isn’t even profitable
for anyone anymore.About The Author:
John J Rogers is one of the foremost money making experts on the Internet. Visit his websites for his free articles and
more! http://www.thingswelearned.com, http://www.christianboys.com,
http://www.silvergoldcrosspendantnecklace.com.
Article Source: www.isnare.com

Thursday, February 24, 2011

How Get 750 FREE back links every month. Get Higher Traffic Rankings Now!

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